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Cookie Policy

Describes the cookies and similar tracking technologies our site uses, what they do, and how you can control or disable them.

Last Updated: June 8, 2026


1. Introduction

This Cookie Policy explains how Advanced Safety & Energy, Inc., and its affiliate, Safety Academy (collectively, “ASE,” “we,” “us,” or “our”), use cookies and similar tracking technologies on our corporate websites, asesafety.com and safetyacademyplus.com (collectively, the “Sites”).

This policy should be read in conjunction with our Privacy Policy and Terms and Conditions.


What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.


Scope of This Policy:
This policy applies only to our public-facing informational websites. It does not apply to the Safety Academy™ training platform, which is governed by our customer agreements and uses only the essential cookies necessary for its operation and security.


2. How We Use Cookies

We use cookies for several reasons, including:

  • To ensure our Sites function correctly and securely.

  • To analyze how our Sites are used and to measure their performance.

  • To enhance your user experience by remembering your preferences.


3. Types of Cookies We Use

We use first-party and third-party cookies for several reasons. The cookies we use can be categorized as follows:

A. Strictly Necessary Cookies
These cookies are essential for you to browse the Sites and use their features, such as accessing secure areas. Without these cookies, services you have asked for cannot be provided. They are typically set only in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms. You cannot opt out of these cookies.

B. Performance and Analytics Cookies
These cookies collect information about how you use our Sites, such as which pages you visit most often and if you receive error messages from web pages. This information helps us improve how our Sites work. We use these cookies to:

  • Understand and analyze usage trends and preferences.

  • Monitor and improve the performance of our Sites.

  • Gather broad demographic information about our user base as a whole.
    For example, we may use Google Analytics to help us understand how users arrive at our Sites, browse or use our Sites, and highlight areas where we can improve.

C. Functional Cookies
These cookies allow our Sites to remember choices you make (such as your language preference) and provide enhanced, more personal features. For instance, they can be used to remember your details so you do not have to re-enter them on a form. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

D. Targeting or Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They are usually placed by advertising networks with the website operator’s permission. While we do not currently use targeting cookies on our Sites, we may do so in the future for remarketing purposes.


4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Sites and deliver advertisements. For example, Google Analytics, a service which transmits website traffic data to Google servers, sets cookies to collect information about your use of our Sites. This information is used to prepare reports and help us improve the Sites. These cookies are governed by the privacy policies of the third parties that set them.


5. Your Choices and How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:


6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. The date at the top of this policy indicates when it was last updated.


7. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

Advanced Safety & Energy, Inc.
Attn: Privacy Officer
5055 Pilgrim Road
Flint, Michigan 48507
Email: info@asesafety.com


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